If you look at a standard site, it will usually have a header, a footer and a sidebar.
Markup (javascript, CC id/class names such as header, footer). Certain special areas, especially if including links (blogroll, navbar). (Sitewide) global navigation (home, about us, etc). Simply put, boilerplate content is available on different sections or web pages on your site.Īnn Smarty classifies Boilerplate content as: Let’s look at some examples of different types of duplicate content on the same site. For example, these could be the same posts that are shown when a search is done based on the different categories and tags on your site. Or, perhaps it’s reachable through different ways (hence resulting in different URL parameters). This content is present on your site in different locations (URLs). Think of such duplicate content as the same content that appears in different web pages on your site. Instances of duplicate content on the same domainĪs you can tell, this type of duplicate content happens within your e-commerce site, blog posts, or web site. Here are a few examples to help with understanding duplicate content and the different types. Here’s Google’s definition of duplicate content:ĭuplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.Īs you can understand from Google’s definition, Google identifies two types of instances of duplicate content: the first type that happens on the same domain and the other type that happens across multiple domains. From URL parameters to canonical tags and session ID’s, there are many ways to reduce your duplicate content problems.īefore we begin, let’s see how Google defines duplicate content. Let’s see why Google discourages duplicate content and their Panda Update, and then look at the different ways to resolve the duplicate content issue(s) on your site. 
While Google doesn’t penalize sites for duplicate content, it does discourage it. Now, you’re probably wondering: if Google doesn’t penalize web sites that have duplicate content, what’s all the fuss about ? Why the need for rel canonical tags and content management to ensure that you don’t have duplicates?
That Google goes after sites that have X% duplicate content is another SEO myth. Google doesn’t penalize web sites that use duplicate content. Therefore, there’s no such thing as GOOGLE’S DUPLICATE CONTENT PENALTY. Google’s Matt Cutts has himself stated that duplicate content happens all over the net all the time, from blog posts to web pages and social media.
It’s true: you CAN’T remove all instances of duplicate content on your web pages, even when you use the rel canonical tag url parameter.
DUPLICACY PREFERENCE FILE UPDATE
No matter how hard you try to offer 100% unique content, you can’t.ĭuplicate content is among the top 5 SEO issues that sites face especially now Google has put its Panda Update into play.
Or, maybe a quote you copied from your favorite blog post or an authority in your niche. Or, a product description on your e-commerce web page you borrowed from the original seller. It could be anything: some boilerplate text on your web site. Have you ever worried about duplicate content?
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